The collection includes exclusive tour merchandise.


American singing star Usher is on his Usher: Past, Present, Future Tour. As he plays 10 nights at The O2 in Greenwich, he has dropped tour merchandise. From 31 March to 11 April, the Usher collection is exclusively available at a pop-up in Selfridges. 

On Instagram, Usher revealed the Selfridges exclusive drop: “I’ve teamed up with Selfridges for something real special. Come celebrate the pop-up that we’ve put together”. On the opening day, Usher visited the store and was welcomed by fans and photographers. The collection includes hoodies, T-shirts and caps. When asked what he loves about London, he responded: “The accents. I love the way the people talk here. I love the mixed cultures”. 

Usher is playing The O2 on 29 March, 1, 2, 5, 6, 8, 9, 11 April, and 6, 7 May. The Usher: Past, Present, Future Tour also goes across Europe, and cities include Amsterdam, Berlin and Paris. The tour celebrates his 30-year career and the release of his latest album, Coming Home.

Usher hails from Atlanta, Georgia, and is an international megastar. He first came onto the music scene with You Make Me Wanna. He was 18 years old, and the song scored international success. Hit hits songs include Burn, Caught Up, Confessions Part II, I Need a Girl, Got It Bad, My Boo, Same Girl and U Remind Me. 

Over his career, he has notched up eight Grammy Awards, 18 Billboard Music Awards, and four consecutive number-one albums on the Billboard Top 200. He has starred onscreen in the TV show, Moesha, and films ranging from Light It Up to She’s All That. Plus, he starred in Chicago on Broadway and played the role of Billy Flynn.

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GO: Visit www.selfridges.com for more information.