Crack the code at Toblerone’s choc-tastic London adventure

Crack the code at Toblerone’s choc-tastic London adventure



The Toblerone Diamond Truffle Vault takes you on a sweet mission unlike any other.

London’s abuzz, gearing up for the festive season that lies ahead. And with quirky and captivating pop-ups appearing across the city, you’ll love what we’re about to tell you. Kicking off this year’s festivities is a Toblerone pop-up. Now this isn’t just your run-of-the-mill shin-ding. It’s a Toblerone Diamond Truffle Vault — making its grand entrance to Piccadilly this week.

Confused? Read on. Open to the public from 28 to 30 September, this Toblerone Diamond Truffle Vault, disguised as a high-end jewellery store, will catch your eye in no time. And as you step into this “vault”, you’ll find yourself in the middle of a challenge. To get your surprise, you’ll have to crack a code — just like you’d have to for an actual vault. What’s this surprise you ask? None other than the brand’s, Toblerone Truffles.

Now these decadent Toblerone Truffles don’t follow the brand’s signature pyramid shape which, let’s be honest, bore a 115-year history. So with the vault pop-up, expect this treat to boast a luxurious diamond shape. And what’s inside? A velvety truffle centre with crunchy nougats and almonds, covered with a smooth, rich chocolate coating.

While this flavour of Toblerone has already hit markets, giving it a try at this Piccadilly pop-up is an experience that’s not to be missed. Who doesn’t want to feel like a smart agent, trying to crack the code to enter the vault and get their hands on some precious diamonds? In this case, some utterly delicious ones. 

So whether you're a chocolate lover or simply looking for a unique and indulgent adventure in London, make your way to the Toblerone Diamond Truffle Vault on Piccadilly from 29 to 30 September. Open from 10am to 6pm, this is a sweet experience you won’t soon forget.

GO: Visit @tobleroneuk on Instagram for more information.