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Broadwick Soho is now open in the heart of London

This new property is guaranteed to level up the funk in Soho.

Londoners, we’ve got news. Broadwick Soho, an independent luxury hotel, is now open. Ready to immerse you in the essence of Soho’s eclectic spirit, this opulent retreat is poised to be a game-changer in London’s West End.

Broadwick Soho’s allure begins with its townhouse aesthetic, a creation by world-renowned interior designer Martin Brudnizki. With influences ranging from Jazz Age opulence to Italian travels, English eccentricity, and a dash of disco fabulousness, every corner of this hotel is a feast for the senses.

Broadwick Soho

Once you enter your room or suite, you’ll find yourself in a serene sanctuary. Each space is adorned with bespoke furniture and individually selected artworks, promising a unique and immersive experience. The decor is nothing short of stunning, resembling a scene straight out of the hit series Bridgerton. The cute pastel chairs vibe with the funky patterned walls and we’re low-key wishing we were there right this second.

Broadwick Soho’s dining destinations are as eclectic and lively as the neighbourhood itself. No matter the time of day or the occasion, there’s something here for everyone.


Bar Jackie

This lively street-level cafe bar and terrace is screaming your name. The vibrant decor here matches the spirit of the locale, serving up coffees, bomboloni, aperitivo classics, and an array of negronis, vermouths, and homemade gelati and granita.

Bar Jackie


Dear Jackie

At Dear Jackie, you get to step into a world of Italian opulence, refined dining, and nighttime glamour. The seductive atmosphere, with Murano lighting, red silk walls, and plush booths, sets the stage for a romantic dinner. The menu is a love letter to modern Italian gastronomy, featuring superior pasta dishes and reimagined Italian classics, along with an extensive list of exquisite wines.

Dear Jackie

Flute

Perched on the rooftop of Broadwick Soho, this dining bar offers breathtaking views over the Soho streets and skyline. The decor combines comfort with maximalist glamour, boasting animal-print upholstery, cork walls, and mirrored ceilings. From the onyx-topped central bar, Flute’s bartenders serve up an ever-changing list of innovative cocktails complemented by lunch and dinner menus designed for sharing with friends.

Flute

The Dining Room

The Dining Room, filled with natural light and a cosy fireplace will whisk you away to old world charm. Wine, dine, and soak in the spectacular views of the London Eye, St Paul’s Cathedral, and a whole lot more from this venue, nestled on the eighth floor of Broadwick Soho.

Broadwick Soho

The Nook

Exclusive to hotel guests, this ground-floor lounge is the perfect spot to unwind. Whether you’re enjoying a cocktail by the fireplace, sipping coffee, or browsing a book, The Nook offers a unique ambience decorated with intricate Italian fabric and vintage finds, including a 1970s Murano chandelier and some show-stopping speakers.

The Nook

So whether you’re planning a getaway or looking for a vibrant dining experience, make sure to head straight to Broadwick Soho. With its flamboyant charm and unique character, it’s bound to become your go-to spot for a stay in the city.

GO: Visit www.broadwicksoho.com for more information.

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Shaheera Anwar - Staff Writer
From a beautiful childhood in Riyadh to a calm and collected life in Dubai. When she's not busy penning her latest masterpiece, you can catch Shaheera lounging with her family or binging on the latest movies. And as a millennial, she's got her sights set on TikTok - hoping to go viral someday (fingers crossed).

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