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99 Sushi Bar & Restaurant continues its global expansion to London

The brand is bringing restaurants to Abu Dhabi, Dubai, Madrid, Monte Carlo and Riyadh.

If you’ve got 99 problems, sushi won’t be one when you visit this restaurant. The 99 SB Investment LLC, which is behind 99 Sushi Bar & Restaurant and Kō, has announced that is expanding its brands across Abu Dhabi, Dubai, London, Madrid, Monte Carlo and Riyadh.

In 2005, the 99 Sushi Bar & Restaurant story started in Spain, and it was created by two brothers Fernando and Pedro de Leon. The restaurant prides itself on serving haute Japanese cuisine, and using high-quality ingredients. Now, 99 Sushi Bar & Restaurant will be opening in London, Monaco and Riyadh.

In 2020, 99 Sushi Bar & Restaurant opened in Dubai. It quickly gained fans, from the Insta crowd who loved the lavish interiors and Burj Khalifa views, to the critics who awarded the Abu Dhabi location with a MICHELIN Star and numerous FACT Dining Awards. The location of the London restaurant has not yet been confirmed.

99 Sushi Bar & Restaurant will also be expanding its sister brand Kō in Abu Dhabi, Dubai and Madrid. So far, we know that Kō in Abu Dhabi will boast a speakeasy-style bar and terrace overlooking the sunset. Kō Dubai will have a 360-degree rooftop terrace and will be in one of the city’s vibrant neighbourhoods. Plus, Kō Madrid will include a bar, terrace and panoramic views.  

Ko Abu Dhabi

Jaime Castaneda, CEO of 99 SB Investment LLC, explained: “In 2023, we kick-started this expansion with the opening of 99 Sushi Bar & Restaurant in the imperial city of Rabat, Morocco, with a prime location at the Conrad Rabat Arzana. Next year, we will ignite 99’s global development and are thrilled to announce a confirmed location in Monte Carlo, on the Rocher’s most coveted new yacht marina, especially curated for people of higher taste, as a dining and entertainment destination.”

Check in with FACT for the latest restaurant news.

GO: Visit www.99sushibar.comfor more information.

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Kohinoor Sahota - Deputy Editor
A sucker for a good story, if you invite Kohinoor to a gallery, comedy night, new restaurant, hiking trip, cycle ride, pool day or just about any activity, she’ll probably say yes – that is if she isn’t busy planning her next adventure.

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