SXSW Festival is coming to London for the first time 

SXSW Festival is coming to London for the first time 



Previous guests include Amy Winehouse, Barack Obama and Ed Sheeran.

London is home to some of the world’s biggest music festivals. Now, South by Southwest has announced its European debut and is coming to the capital in June. SXSW London is making its way from Texas to Shoreditch, and the festival focuses on creativity, culture, science, and technology.  

SXSW London, also known as South by Southwest, first started in 1987. The festival prides itself on its line-up, which has included people from different disciplines. Previous guests include Amy Winehouse, Barack Obama, Deepak Chopra, Mark Zuckerberg, Meghan Markle and Steven Spielberg. 

SXSW Festival

South by Southwest will take over galleries, clubs and venues across Shoreditch. The events will cover art, design, fashion, gaming, music and technology. Plus, it provides a chance to creatives, emerging and established, to showcase their work. 

Randel Bryan, Managing Director of South by Southwest London, explained: “As a lifelong fan of SXSW, I truly believe that it’s more than an event – it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future. 

“SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world. SXSW London will also provide a platform for the next generation of creative talent”.

Jann Baskett, Co-President and Chief Brand Officer of South by Southwest, added: “We couldn’t be more excited to bring the SXSW experience to London. Following the success of SXSW Sydney, this is an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe.”

The exact date has not yet been confirmed. 

Check in with FACT for the latest details. 

GO: Visit for more information.