The immersive Berkeley Square townhouse marks 130 years of the Louis Vuitton Monogram with themed rooms and dining experiences.
Louis Vuitton is bringing one of this season’s most talked-about fashion experiences to London. Running from 24 April to 21 June 2026, the Louis Vuitton Hotel will take over Berkeley Square with an immersive pop-up designed to celebrate 130 years of the Maison’s iconic Monogram.
Despite its name, this is not a hotel in the traditional sense. Instead, it is a multi-level townhouse concept that blends fashion, hospitality and brand storytelling under one roof. It will also be the only Louis Vuitton Hotel pop-up in Europe, giving London a temporary installation that feels equal parts exhibition and social destination.
The experience pays tribute to five of Louis Vuitton’s most recognisable bag designs: the Speedy, Keepall, Noé, Alma and Neverfull. Each space within the townhouse draws on the identity of one of these signatures, turning the brand’s heritage into a series of immersive environments.
Guests will begin in the Keepall Lobby, a nod to the foldable travel bag first introduced in 1930. From there, the journey continues to Café Alma, named after the House’s Art Deco-inspired Alma bag from 1992. Here, visitors can settle in for two-course lunches, afternoon tea and a selection of British pastries, all served in suitably polished surroundings.
Upstairs, the concept becomes more theatrical. The second floor is home to two themed suites: the Speedy Room and the Speedy P9 Safe Room. The first is described as “the complete Speedy experience”, surrounding guests with one of Louis Vuitton’s most enduring designs. The second offers a more contemporary interpretation, celebrating Pharrell Williams’ Speedy P9 in a gold-accented setting that blends heritage codes with a modern perspective.
The top floor introduces the Neverfull Gym, where mirrored weight racks and workout equipment give the space a playful, fashion-first twist. It is a surreal addition, but one that fits neatly within the pop-up’s wider approach of transforming familiar hotel spaces into branded moments.
For those staying into the evening, Bar Noé offers a final stop. Inspired by the Louis Vuitton Noé bag, the bar is positioned as a day-to-night venue, shifting from a polished daytime setting into a late-night space with DJ-led music, drinks and a more social atmosphere.
Reservations are strongly recommended, and with Louis Vuitton Hotel, Café Alma and Bar Noé all open for bookings, this Mayfair address is expected to draw serious attention from fashion fans and curious Londoners alike.
How to visit the Louis Vuitton Hotel in London
The Louis Vuitton Hotel London will run from 24 April to 21 June 2026 at 28 Berkeley Square in Mayfair, London W1J 6EN.
Opening hours are Monday to Saturday from 11am to 7pm, and Sunday from 12pm to 6pm.
Bar Noé will also stay open until 11pm on Thursdays, Fridays and Saturdays.
Where: Louis Vuitton Hotel London, 28 Berkeley Square, Mayfair, London, W1J 6EN
When: 24 April to 21 June 2026, from 11am
Contact: https://uk.louisvuitton.com