JW Anderson is dedicated to homeware.
Jonathan Anderson’s brand JW Anderson has opened a flagship store at 103–105 Pimlico Road, cementing his new vision in the heart of London’s homeware market. The new space follows the transformation of his Soho and Milan stores into homeware-led spaces that also feature high-end fashion pieces.
The shop showcases Jonathan Anderson’s personal passions, shifting the creative vision of his fashion brand towards a lifestyle offering. Following his appointment as creative director of Christian Dior, Anderson’s brand now also focuses on art, design, craft and more. Specifically curated items include Irish pottery, Murano glass pitchers, luxury Welsh blankets by Melin Tregwynt, sculptural sconces by British artist Kira Freije, 19th-century French watering cans, and clothing brushes made by Hillbrush, a supplier to King Charles III.
The interiors were developed by architects Sanchez Benton, who also worked on the Soho and Milan stores. The shop mimics an artist’s studio, spanning more than 2,400 sq ft across two floors. The walls combine the building’s original exposed brickwork, painted white, with hanging velvet panels. All artwork displayed in the store is for sale, including a piece by London-based artist Mary Stephenson.
The shop includes a room dedicated exclusively to soft furnishings and another for jewellery, featuring two Fabergé pieces. The walls display still-life paintings by frame-maker Robert Moore Kulicke, as well as works by Welsh artist Gwen John. Tableware includes Nicholas Mosse pottery, made from clay sourced from Mosse’s own land in Ireland.
A small selection of fashion and accessories also features, including Japanese overdyed denim trousers, the brand’s signature loafer bags, ruffle-edged boots, and special collaboration pieces such as a Moncler puffer.
GO: Visit https://jwanderson.com for more information.