The Nowhere pop-up brings a touch of Abu Dhabi to Selfridges.
Selfridges has welcomed its first Emirati café, Nowhere. Located within the iconic department store on Oxford Street, London, the opening forms part of a winter pop-up. If you’re keen to enjoy a taste of the UAE, here’s what you need to know.
Nowhere announced its London debut on Instagram, sharing a black-and-white photograph of Selfridges overlaid with the words “Nowhere London”. The caption read: “Experience the artistry that defines modern luxury. Nowhere else but London.”
Founded in the UAE, Nowhere prides itself on its Arabic coffee. Its tagline is “here, there and nowhere”, reflects its minimalist ethos. The original café is located on Yas Leisure Drive, Abu Dhabi. Designed as a space for stillness, it encourages visitors to be fully present.
Drawing inspiration from Emirati heritage, the team aims to craft every cup with genuine care. The London pop-up seeks to bring true Emirati hospitality to the capital, and deliver a sense of belonging, generosity and warmth.
Guests at Nowhere in Selfridges can enjoy a selection of hot drinks, including Café Latte, Cappuccino, Flat White, Piccolo and Spanish Latte. Matcha lovers are in for a treat, with Matcha Latte and Strawberry Matcha available. And, for those embracing the winter season, a Hot Chocolate is also available.
Created in collaboration with The Diamond Lab, the pop-up brings a touch of the Emirates to the heart of London. The setting features a navy-blue backdrop adorned with the words Diamonds and Icons, alongside the Nowhere branding. On the counter sits a guidebook on Abu Dhabi, and a portrait of The Queen hangs nearby. Plus, fresh flowers and diamonds complete the display.
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GO: Follow @nowhere.ae on Instagram for more information.