The JUNG Festival takes place in King’s Cross – and it is free.
South Korean culture has made its way into the mainstream. From films to music, it has left its mark around the world. Now, JUNG Festival is set to take place in King’s Cross, London. Running from 1 to 4 May 2026, it is the first food festival of its kind in the capital – and it is free to attend.
JUNG Festival is named after the word jeong, and at its heart is South Korean hospitality, sharing and warmth. Food creator Rollin Lee (also known as @rollinjoint) and Market Root founders HyeonJu Kim and SooJin Yang are behind the concept. The tagline describes it as a Korean food festival rooted in authenticity.
Setting up at Canopy Market, JUNG Festival will celebrate Korean cuisine and creativity. Expect ten independent food brands, alongside around 20 food and dessert traders. Take your pick from Cheemc, Chickenhaus, Hoho London, Hongdae Pocha and more.
One of the dishes on offer will be Hotteok. This Korean street food pancake is made from yeasted dough, often filled with brown sugar, cinnamon and nuts, then fried until crisp on the outside and gooey on the inside.
The team shared: “Some of you may have been wondering why we’re suddenly launching a Korean festival called JUNG. We’re Market Root, and we’ve been spotlighting Korean creators, their work and their brands here in London. Rooted in Korea yet open to the world, we wanted this time to celebrate Korean food culture together. So we’re partnering with Rollin, one of London’s leading food influencers, to bring it to life.”
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GO: Follow @jungfestival.uk on Instagram for more information.