The Zetter Group will open the hotel in March 2026.
The Zetter Group is set to expand its hotel portfolio in London with the opening of The Zetter Bloomsbury in March 2026. Spanning six interconnecting Georgian townhouses near Russell Square, the new hotel will bring the group’s signature blend of intimacy and character to one of the capital’s most historic neighbourhoods.
The Zetter Bloomsbury will cover 13,760 square feet and feature 68 bedrooms. Designed by James Thurstan Waterworth, the interiors draw inspiration from Bloomsbury’s literary and artistic heritage, spanning writers such as Virginia Woolf and EM Forster. The hotel will retain the warmth and charm familiar to guests of The Zetter’s Marylebone and Clerkenwell properties.
Situated opposite the British Museum and close to Lamb’s Conduit Street, the hotel combines local neighbourhood appeal with refined, international sophistication. Waterworth’s design adopts a residential approach, favouring antique furniture, vintage lighting and rich textiles to create an atmosphere that feels curated and personal.
Rooms range from Cosy bedrooms to the Terrace Suite. The features include wood panelling, a four-poster bed, a claw-foot bath and a private terrace overlooking the garden. All rooms include marble bathrooms, walk-in showers, and VERDEN amenities. Plus, each space reflects the building’s history as an interconnected set of family homes.
Guests will find several inviting communal spaces. The spaces include The Parlour for light refreshments and The Orangery for dining. During the summer months, an outdoor BBQ area will serve seasonal dishes. The hotel will also offer a gym and an outdoor yoga space, providing a peaceful retreat within central London.
Kevin Rockey, MD, Operations Europe of The Zetter, said: “This represents a natural evolution for us. With The Zetter Bloomsbury, we’ve captured something essential about the neighbourhood’s creative and intellectual character.”
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GO: Visit https://thezetter.com for more information.