The Onitsuka Tiger pop-up celebrates the brand's perfume launch.
The Japanese fashion brand Onitsuka Tiger has opened a pop-up outdoor café to promote its debut fragrance launch. Café Onitsuka Tiger ONE TWO THREE FOUR can be found in front of the brand’s Covent Garden store, and it runs until 21 December.
At the café, visitors will receive a complimentary drink inspired by one of the four new perfumes. They are then encouraged to head to the flagship store afterwards to test out the perfume range. The specially offered drinks are made by the renowned Café Vins, a London-based espresso and tea bar.
The four new distinctive scents are described as symbolising the beauty of contrast, all under the theme Wearing Quiet Radiance. The new line draws inspiration from the combination of heritage and contemporary innovation, fusing craftsmanship with modern design. The scents contrast dynamism with structured order and display an understanding of materials and elements that have defined Onitsuka Tiger as a brand.
Tiger One features green notes of mint, lemon, and mandarin, with white florals including jasmine, enhanced with patchouli, leather, and guaiac wood. Tiger Two combines bergamot, lemon, geranium, powdery musk, and sandalwood. Tiger Three features orange, spicy angelica, violet, and sea accords. Plus, Tiger Four fuses peppermint, bergamot, absinthe, nutmeg, vanilla, and vetiver.
This winter pop-up follows a previous one this summer, when the brand took over a pub in Covent Garden to celebrate the opening of its flagship store on Neal Street. Check in with FACT for the best things to do in London.
GO: Visit www.onitsukatiger.com for more information.