Simpson’s in the Strand will feature two dining experiences.
Jeremy King is one of London’s leading restaurateurs. He was previously part of Corbin & King and was behind hospitality successes including Brasserie Zédel, The Delaunay and The Wolseley. Now, he has announced that he will reopen Simpson’s in the Strand.
Simpson’s in the Strand is one of London’s iconic restaurants, but it has struggled to recapture its former glory. In 2017, it underwent a refurbishment, but it went up for auction last year. Now, Jeremy aims to create what he describes as a “big-theatre brasserie”.
Simpson’s in the Strand will feature two dining rooms, each with its own name and distinct offering. The Grand Divan will be the more formal of the two, offering a traditional British dining experience with roasts carved at the table from antique silver-domed trolleys. The Green Room will be a more relaxed space, with a menu pitched at a more accessible price point.
In addition to the dining rooms, Simpson’s in the Strand will also house two bars – Simpson’s Bars and Nellies – one of which is expected to have a late licence. There will also be a private ballroom for events, with seating for up to 100 guests.
Jeremy is currently working on a range of projects. In 2022, Corbin & King was taken over by the Minor Hotel Group. Minor Hotels is now working with the Wolseley Hospitality Group and is set to launch four new hotel brands. Meanwhile, the Colbert Collection is expected to open in the Middle East, although the exact location has yet to be confirmed.
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GO: Visit https://www.simpsonsinthestrand.co.uk for more information.