The burger joints already operate in Abu Dhabi, Dubai and Sharjah.
Burger fans, we have some tasty news. A new burger joint is making its way from the United Arab Emirates to the United Kingdom. The Dubai-born brand, G.O.A.T., has opened in the capital. Located on Brompton Road, it's in the heart of Knightsbridge and opposite Harrods.
On Instagram, G.O.A.T. shared a video of central London. It showed the skyline, featuring Big Ben, City of London, London Eye, St Paul’s Cathedral, and Tower Bridge. The caption read: "It started with one simple idea: to be the greatest. Now, G.O.A.T. is heading to London, very soon."
To celebrate the opening, G.O.A.T. has launched the GOAT Golden Ticket across its UAE branches. The first 100 customers will receive a ticket for a complimentary meal at the London location.
FACT visited on opening day, and the atmosphere was electric. The venue is easy to spot, with its striking bright yellow exterior drawing you inside. When you enter, you'll find staff in T-shirts proudly proclaiming “Dubai’s number one burger in London”. Burger lovers, including Emirati visitors, were buzzing with excitement as they devoured the mouthwatering burgers.
Sultan Jasim Kayed, Owner and Head Chef at G.O.A.T Burgers, explained: “G.O.A.T is all about experience and quality of service. We see everyone as family and want them to join us for great food. I dreamt of having a casual dine-in place where different cultures come together in the form of various flavours, and I love seeing it come true every day.”
G.O.A.T. stands for Greatest of All Time. Although the phrase usually describes rappers and sports stars like Michael Jordan and Serena Williams, the burger brand is staking its claim in the same league. Today, G.O.A.T. operates across the UAE, with locations in MBZ City, Abu Dhabi; Dubai Design District, Dubai; The Syde, Al Ain; and Al Mamsha, Sharjah.
G.O.A.T. prides itself on crafting burgers with premium Japanese Wagyu beef and brioche buns. Options include the Arigato Burger and the '90s Classic Double Cheeseburger for that nostalgic kick. We'd recommend the G.O.A.T, which we tucked into with delight – it comes as a single and double.
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GO: Visit https://goatdubai.com for more information.