Chanel brings a touch of luxury to Covent Garden.
Chanel has opened a festive pop-up at the iconic shopping destination, Covent Garden. Located in the North Piazza, the immersive installation is running until 28 December. The pop-up is open Monday to Friday from 11am to 7pm and will be closed on Christmas Day.
Chanel opened its first flagship boutique in the area over a decade ago, and now it's expanding the merriment with its pop-up. The beauty and fragrance house’s Christmas activation offers guests a festive light installation and live music performances. Music sets will run every hour from 2pm to 6.30pm on Thursdays, Fridays and Saturdays.
Within the installation, guests can experience an enchanted festive moment influenced by the constellations and emblematic symbols of Chanel. Look out for the lion, wheat, camellia, comet and pearls. The symbols are all reimagined in a starry sky with an illuminated perfume bottle encased in a helix.
The legendary fragrance and fashion house is among many brands launching festive pop-ups this season. Dyson is also set to host its first-ever festive-themed pop-up in London. The brand has also chosen Covent Garden and will host an eleven-day Crafted and Gifted by You activation.
Byoma, the skincare brand, also held a festive pop-up in collaboration with UK beauty retailer Boots between 5 and 6 December, while Naturium, the skin and body care brand, hosted a festive event at Battersea Power Station on 22 November.
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Go: Visit www.chanel.com for more information.