Located on Mortimer Street, it showcases Asian and Middle Eastern designers.
Meraki has expanded from the United Arab Emirates to the United Kingdom. The fashion platform has opened its first store and studio in London. Located on Mortimer Street, Fitzrovia, it showcases South Asian and Middle Eastern designers.
Meraki derives its name from the Greek word, which refers to doing something with love and passion. The team pride themselves on putting that same drive into their collections. My Meraki is the brand’s luxury platform, which caters to diverse audiences around the world. The platform brings together fashion designers from the Middle East, and also highlights South Asian ones.
The original Meraki store can be found in Business Bay, Dubai. Now, they have expanded in the heart of London, and plan to open three more stores around the world. The new store in London includes collections from Deepak Perwani, Farah Talib Aziz, Farida Hassan and Khaaka.
On Instagram, Meraki shared a video of the new store. The post stated: “What better way to celebrate an outstanding South Asian multilabel flagship studio launch in the heart of London! Meraki launched with a bang in the UK, which is the first of the three global stores to be launched in 2025.”
The collections at Meraki London are available for men and women. The collections include leisurewear, haute couture and bridal wear. If you are looking for clothes to wear for Eid celebrations, then check out the latest offerings. Plus, on 9 March, it will be creating a pop-up in Vermillion, Manchester.
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GO: Visit www.mymeraki.ae for more information.