Preparation for the band's highly anticipated comeback tour.
As excitement builds for one of the most anticipated reunions in British music history, Oasis has landed in London with an exclusive pop-up store just off Carnaby Street, giving fans a chance to gear up for the band's long-awaited The Oasis Live '25 tour.
Running from 8 July, the Oasis London pop-up is more than just a merchandise stop. It's a fully immersive space celebrating the band's legacy, giving fans the chance to shop, reminisce, and step directly into one of the most iconic album covers of the Britpop era. A life-sized replica of the (What's The Story) Morning Glory? album cover is on display, allowing visitors to step into the frame and snap their own version of the legendary image.
Inside, the collection encompasses menswear, womenswear, kidswear, and accessories, featuring designs that pay homage to the band's rebellious spirit and 90s swagger. Expect graphic tees, hoodies, jackets, and exclusive designs that make the perfect outfit for any upcoming gig. In addition, the pop-up features limited-edition vinyl releases of the full Oasis discography, a collector's dream for fans of the band's anthemic sound.
Perhaps most exciting is the newly announced collaboration with adidas Originals, which sees the band's unmistakable aesthetic collide with classic streetwear staples. The partnership drops in-store first, offering early access to those who make the pilgrimage to the Carnaby Street location.
The pop-up coincides with the band's triumphant return to the stage, following their first show back in Cardiff on 4 July. The tour includes fourteen sold-out shows across major UK and Irish cities, with a run of headline performances at Wembley Stadium on 25, 26, and 30 July, followed by 2, 3, 27 and 28 September. Fans can expect the full Oasis experience: beloved classics, massive sing-alongs, and the historic reunion of Liam and Noel Gallagher after sixteen years apart.
The London store is just one of several official pop-up locations opening across the UK and Ireland this summer, with stops planned in Manchester (22 to 27 July), Dublin (5 to 17 August), and Edinburgh (13 to 15 August).
For those unable to make it in person, official merchandise is also available online.
GO: Visit www.oasisinet.com for more information.