The London-based label’s latest drop brings together hand-stitching, natural dyeing and cross-cultural design.
London-based streetwear label Medina is preparing to spotlight its latest collection, and this time, the story behind the clothes is just as compelling as the pieces themselves. Titled Kantha, the new Medina collection places craftsmanship and collaboration at its core, offering a collection that feels thoughtful, tactile and deeply personal.
Known for creating garments that stand apart through texture, detailing and a clear sense of identity, Medina has built a reputation for pushing streetwear beyond the expected. With the new Kantha collection, Medina continues that conversation by focusing on reclaimed patchwork fabrics, hand-stitched finishes and techniques that carry their own cultural and artistic histories.
At the centre of the collection is a careful process that values time and tradition. Medina incorporates a range of textile methods, including Sashiko stitching, hardware application and considered pocket detailing, all executed by hand. The result is a series of heavyweight pieces that feel individual rather than mass-produced, with each garment shaped by the marks of the maker.
Before reaching its final form, every piece also passes through a Jaipur-based Dabu dyeing process using natural pigments such as turmeric, madder root and walnut husks. That stage adds richer visual depth to the collection while reinforcing Medina’s interest in fabric treatments that feel rooted in heritage. From there, the garments move through construction and are finished by hand, creating pieces that are entirely unique.
A defining aspect of Kantha is the partnership behind it. Medina works directly with Sumer, a friend of founder Mabruk, who moved to London from India for university. Sumer’s mother runs a small atelier in India with four people, and Medina’s ongoing collaboration with the workshop has become central to the label’s production model.
Speaking about the collaboration in an Instagram post, Mabruk said: “The relationship we’ve built has been amazing, so much so that we’ve been able to grow their business and with our work, allow them to employ new people!”
The collection also fits naturally within Medina’s wider design language. The brand often draws from North African heritage, weaving in references such as Arabic calligraphy, Tatreez embroidery and crochet detailing. Across the label’s wider output, that has translated into everything from cotton jackets and bomber silhouettes to camo hoodies, polos, cotton-blend shirts and knitted cardigans.
For those looking for streetwear with substance, Kantha offers something more layered than a typical seasonal drop. It is a collection shaped by process, people and storytelling, with limited quantities adding to its sense of rarity.
The Kantha collection is now available in limited numbers on the official Medina website.
Contact: www.medinawear.co.uk