Unveiled at LVMH Watch Week in Milan, Hublot’s new Big Bang Tourbillon Novak Djokovic GOAT Edition transforms the tennis champion’s record-breaking career into a trio of ultra-exclusive timepieces.
Hublot is no stranger to sporting legends, but its latest release for Novak Djokovic feels particularly considered. Rather than producing a commemorative watch, the Swiss maison has unveiled an ambitious trilogy that translates the Serbian champion’s extraordinary career into high watchmaking. Presented at LVMH Watch Week in Milan on 19 January 2026, the Big Bang Tourbillon Novak Djokovic GOAT Edition celebrates the Hublot ambassador’s 101 professional titles through three distinct references that balance technical bravado with collector appeal.
The concept is rooted in the surfaces that shaped Djokovic’s dominance. Hublot has divided the collection into three colourways, each corresponding to a court type and the number of titles won on it: 72 blue pieces for hard court victories, 21 orange editions for clay, and eight green models for grass. Importantly, the watches are numbered rather than strictly limited, meaning future wins could expand the series in line with whichever surface delivers Djokovic’s next title.
What elevates the collection beyond sports memorabilia is its material story. The 44mm case is crafted from a Hublot-developed composite made using Lacoste polos and Head tennis racquets, giving the watch an unusually personal link to Djokovic’s career. The middle case is made of Titaplast®, which Hublot describes as the world’s strongest polymer, chosen for its strength-to-weight ratio and soft matte finish. The result is a watch that feels technically forward while remaining unmistakably luxurious.
Inside, the MHUB6035 automatic tourbillon movement continues the tennis narrative with a lattice-style mainplate inspired by racquet strings. Further details reinforce the theme, from a tennis ball-style rochet to colour-matched elements that echo each playing surface. Even the strap has been designed to resemble racquet grip tape, while the watch’s titanium screws are shaped like tennis balls. Despite the complexity, the entire piece weighs just 56 grams, underscoring Hublot’s focus on performance-led luxury.
For collectors, the appeal lies in the blend of symbolism and scarcity. For tennis fans, it is a wearable tribute to one of the sport’s defining careers. And for Hublot, it is another reminder that contemporary luxury works best when craftsmanship, storytelling and cultural relevance meet in equal measure. The Big Bang Tourbillon Novak Djokovic GOAT Edition is now available through selected Hublot points of sale.
Appointments for purchasing are now available to book.
Contact: www.hublot.com