The new Kith store is located on Regent Street.  


London is filled with superb shops, from boutique brands to department stores. Now, it is set to welcome the new streetwear store, Kith. Located on Regent Street, Kith London will open on 28 November, and here’s what to expect.

Until now, shoppers could only buy Kith through Selfridges or online. Limited stock or additional charges often restricted shoppers. The launch of the London flagship, paired with a new UK-specific website with no extra fees, signals Kith’s commitment to the market.

Founded in 2011 by designer Ronnie Fieg, Kith has grown from a specialist sneaker retailer into a full lifestyle brand. Its name comes from the phrase kith and kin, hinting at the sense of community it aims to foster. Over the past decade, Kith has expanded into menswear, womenswear, kidswear, home goods and even gourmet treats with its in-house cereal and ice cream bars.

The brand now operates twelve stores worldwide, including shop-in-shops at Bergdorf Goodman, Hirshleifer's and Selfridges, as well as a private members’ club location and a women's-only boutique in Manhattan. Known for its cinematic store design and immersive retail experience, the Kith London flagship is expected to emulate this approach.

Kith London

Kith also has a long history of headline-making collaborations, having worked with global names including BMW, Nike and Versace – partnerships that generated hype and sell-out drops. To mark the London opening, it will welcome select Vitality Loyalty Members into the new store one day earlier.

For early access to launches and updates, shoppers can sign up to Kith’s new UK website.

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GO: Visit https://kith.com for more information.