The collection is now available in-store and online.
The Canadian rapper Drake is famous for collaborating with big names, from Kanye West to Rihanna. Now, he’s creating a new kind of collaboration that combines fashion and travel. The OVO X Transport for London collection sees his fashion label teaming up with Transport for London.
OVO X Transport for London draws inspiration from the capital’s transport network. In a promotional video, models are seen wearing the collection while riding the Tube. The tagline for the collection is: “London moves differently at night.”
Cityboymoe says: “When do I feel most connected to London? I am always connected to London – it’s my birthplace. There’s something special that happens at two or three in the morning. There’s a little click or little spark that pushes you through, and you just move differently.”
The OVO X Transport for London capsule collection takes cues from the design of the Underground and the energy of the city after dark. The range includes T-shirts, hoodies, caps, shorts, trousers, shirts and more. Many of the pieces also feature the letters OVO printed on them.
The OVO brand began as Drake’s independent record label, OVO Sound. He later expanded it into a fashion label, collaborating with major brands such as Air Jordan and Red Bull Racing. The brand recently teamed up with Chelsea FC to create the OVO x Chelsea FC line, a Toronto-meets-London collaboration, for a campaign featuring British rapper Central Cee.
Drake has had a busy summer, having recently made headlines in London for his three-night residency at Wireless 2025. For the first time in the festival’s two-decade history, a single artist headlined all three nights. The shows were held in Finsbury Park, and featured performances by Bobby Valentino, Bryson Tiller, Giveon, Lauryn Hill and PARTYNEXTDOOR.
OVO X Transport for London is available in-store and online.
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GO: Visit https://ca.octobersveryown.com for more information.