This marks the brand’s first physical space in London.
Luxury outerwear fashion brand De Savary London is opening its debut pop-up store on King’s Road in Chelsea, London. It will be open from September until the end of the year, for its autumn and winter residency.
Housed in a 1,644-square-foot pop-up space, you can find the shop at 322 King’s Road. The new development is part of the Sloane Stanley Estate. It will showcase De Savary’s full collections of women’s outerwear, including leather jackets, wool coats, tops and trousers.
The opening comes after a particularly bustling retail and pop-up season in the Sloane Stanley Estate. Other openings include Minka Dink, Addison Ross, KayaNuka, and Wiggy Kit. De Savary chose a location right in the heart of Chelsea — a perfect fit for the brand.
Natasha de Savary, founder of De Savary London, said: “The King’s Road is the perfect location for our first ever physical retail presence. De Savary London is defined by its craftsmanship and timeless design, and opening here, alongside such inspiring brands and with the support of Sloane Stanley, feels like a natural next step for us.”
Hannah Grievson, property director at Sloane Stanley, added: “As brands such as De Savary London take the leap into physical retail, it’s vital that they do so in a location that pulls in their core demographic. And, a place that is trusted and well-known amongst the consumer to build excitement.
“Our location on the King’s Road not only brings the customer to the store, but our expertise makes that transition smoother by offering ongoing support as brands test the physical retail waters for the first time.”
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GO: Visit https://www.desavarylondon.com for more information.