The supermodel’s brand ‘Orebella’ has made its first international debut in the UK.
Bella Hadid has officially brought her fragrance brand Orebella to London, marking its first international launch outside the United States. Starting today, the genderless scent collection is available in-store and online at Selfridges.
To celebrate the UK debut of Orebella in London, Selfridges is hosting an immersive Orebella pop-up from 15 to 28 May. Visitors can explore the collection, receive personalised scent recommendations from in-house specialists, and walk away with a complimentary Orebella silk scarf with every purchase. From 16 to 18 May, scarves can also be custom embroidered on-site.
Launched in 2024, Orebella features four alcohol-free, essential oil-based scents: Blooming Fire, Nightcap, Salted Muse and Window2Soul. Rooted in the “skinification of fragrance,” the unique bi-phase formula blends moisturising skincare benefits with long-lasting aroma. Prices start at £32 for travel-size bottles and £95 for full-size editions.
Speaking about the Orebella London launch, Hadid shared: “The UK has always felt like a natural extension of our brand — there’s so much curiosity, creativity and appetite for innovation in the beauty space here. Since launch, UK consumers have been incredibly vocal in asking when Orebella would arrive. Partnering with Selfridges was also a very intentional decision. Their commitment to storytelling, creativity and conscious luxury made them an ideal fit for our first international chapter. This is more than a retail launch — it’s a brand-building moment in an influential global market.”
Born to Palestinian real estate mogul Mohamed Hadid and Dutch former model Yolanda Hadid, Bella Hadid is one of the most recognisable faces in fashion today due to her supermodel status. Proud of her Middle Eastern roots, Bella has often spoken about her Palestinian heritage, using her global platform to raise awareness and celebrate her identity.
GO: Visit orebella.com for more information.