The move will help the Egyptian brand solidify its presence in Mayfair.
Azza Fahmy Jewellery is stepping up its presence in London with a new and expanded boutique in Burlington Arcade, Mayfair. Set to open this spring, the move marks a significant milestone for the Egyptian brand as it strengthens its position among the capital’s luxury names.
Celebrated for its intricate designs inspired by Egyptian heritage, Azza Fahmy’s latest boutique has been reimagined in collaboration with Universal Design Studio and regional creatives. The refreshed space weaves Ancient Egyptian motifs into a contemporary setting, reflecting the brand’s commitment to craftsmanship and cultural storytelling.
The new store offers a refined setting for Azza Fahmy’s signature collections—pieces that seamlessly blend hand-chased silver, filigree gold, and Arabic calligraphy into wearable art. This London upgrade follows the brand’s debut in Saudi Arabia in Riyadh in 2024, underscoring its growing international footprint.
Founded by Azza Fahmy in 1969, the brand has built a loyal customer base for those desiring jewellery with a history, and with an edge. They specialise in hand-chased silver, filigree gold, and Arabic calligraphy that are transformed into wearable pieces.
The CEO, Fatma Ghaly said: “The UK has always been close to our heart, not only as an important market but as part of our story. From my mother studying here to our childhood vacations and participation in exhibitions around the country, my sister and I dreamed of having a presence here one day. That dream started in 2018 with a pop-up, and today we are proud to have a flagship store in the heart of London, a space that tells the story of Azza Fahmy.”
GO: Visit https://azzafahmy.com for more information.