This marks the brand's first appointment of a Creative Director.
Fashion and music come together with a cool collaboration. American rapper A$AP Rocky and the sunglasses brand Ray-Ban have launched the Blacked-Out Collection, which is available now.
Ray-Ban has appointed A$AP Rocky as its first-ever Creative Director. He is famous for his influence in the music and fashion industries. Now, he is bringing his vision to Ray-Ban with the Blacked-Out Collection.
Born Rakim Athelaston Mayers, A$AP Rocky is a rapper, record producer and fashion icon. He rose to fame as part of the Harlem-based collective A$AP Mob. His critically acclaimed 2011 mixtape, Live. Love. A$AP, propelled him to mainstream recognition. His debut studio album, Long. Live. A$AP was released in 2013. Now, Rihanna's beau is gearing up to release his fourth studio album, Don't Be Dumb.
A$AP Rocky explained: "I've always admired Ray-Ban's ability to stay true to its roots while constantly evolving. I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban."
Ray-Ban President, Leonardo Maria Del Vecchio, added: "Ray-Ban transcends the eyewear industry; it's not just a brand, it's a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times.
"Today, we are welcoming A$AP Rocky into our family; he's a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!"
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GO: Visit www.ray-ban.com for more information.