Located on Regent Street, it offers sneakers, streetwear, apparel and more.
Scotland’s 18montrose is making its way from Glasgow to London. Located on Regent Street, the new flagship store showcases the brand’s luxury sportswear. The products cover clothing, trainers, accessories and more.
Founded in 2017, 18montrose prides itself on offering streetwear and high-end fashion brands. The collections are on trend, and fuse together contemporary and urban styles. The brands include adidas, Asics, Nike and Stone Island. The company opened its second location in Nottingham, and has now expanded in London.
The new Regent Street store is a sleek spot. On the outside, there is the monochrome exterior with the white logo on a black background. The floor-to-ceiling windows flood the interior with light. Inside, you’ll find curved white walls displaying the trainers like works of art.
The space boasts an industrial chic vibe, due to the exposed lighting and piping on the ceilings. The design also includes steel fittings and large digital displays, which all add to a futuristic feel.
At 18montrose, shoppers can explore a range of streetwear collections and newly released collaborations. The Brain Dead and adidas’ collaboration is available, and includes the Forest Hill shoes in two styles of core black and cream white.
It’s not just about shopping. 18montrose’s new store will also host exciting events and special activations, which aim to engage with local creatives. During the London Marathon 2025, it created a running collaboration with Over and Over and Tomas Gittens.
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GO: Visit www.18montrose.com for more information.